CONCORDIA UNIVERSITY TEXAS

Take the World by Storm.

In 2016, our small but nimble marketing team at Concordia University Texas set out to develop a unique marketing campaign to build our institutional reputation and attract new students. The Take the World by Storm campaign paid homage to the Tornados—the university’s athletic team name—and helped CTX establish a cohesive and memorable narrative for storytelling. Campaign creative filled our corporate-feeling campus buildings—building internal momentum to support campaign efforts, and boosting the morale of our current students, faculty, and staff. This messaging also anchored our recruitment marketing across all programs, as well as external marketing tactics such as digital marketing, billboards, radio, and business journal placements across the Austin metro area.