UNIVERSITY OF IOWA

Visual Identity

In 2020, we launched a new brand strategy for the University of Iowa. As part of that process, I was given the unique opportunity to lead the development of a new visual identity system to scale across our large, comprehensive university. By bringing together stakeholders and other creatives from across the university, we worked together to research, benchmark, and explore creative solutions that were true to our identity as institution, compelling to our audiences, and distinctive from our peers. From a new institutional logo, to a bright new secondary color palette, and a collection of unique brand patterns—our new visual identity leverages our strengths and brings our brand attributes to life in a bold and unexpected way.