UNIVERSITY OF IOWA

Recruitment Collateral

In partnership with Iowa’s Office of Enrollment Management, our team develops all materials for prospective undergraduate students. Unlike typical college mailers, we create a series of viewbooks that allow us to better tailor our content to our audience and apply a show, don’t tell creative approach. This approach is dominated by imagery, and includes large, unexpected graphic elements with bold typography that is easy for a young audience to scan and digest.